Understand Sustainability Touchpoints for a Successful Business
21 Jun, 2016. 0 Comments. Uncategorized. Posted By: Marc Ruiz

Making a difference has become essential to building a brand. Consumers are shopping their values, and businesses are rethinking their value proposition. The triple bottom line-people, planet, profit- is a new business model that represents a fundamental shift in how businesses measure success.

Historically, the purpose of business has been to create shareholder value. The new imperative integrates economic prosperity with protecting the environment, and demonstrating care for communities and employees. For many, sustainability will require radical innovation: retooling what they make, how they make it, and how it is distributed. A new generation of companies envisions sustainability as the core purpose of their brand promise. Authenticity is critical. Social networks quickly broadcast brands that don’t stand true to their promise.

Questions worth asking when defining a sustainable business

  • Do we really need it?
  • Is it designed to minimize waste?
  • Can it be smaller or lighter or made of fewer materials?
  • Is it designed to be durable or multifunctional?
  • Does it use renewable resources?
  • Is reuse practical and encouraged?
  • Are the product and packaging refillable, recyclable or repairable?
  • Is it made with post-consumer recycled or reclaimed materials? If so, how much?
  • Are the materials available in a less toxic form?
  • Does it come from a socially and environmentally resoponsible company?
  • Is it made locally?

Sustainability touchpoints: where businesses can make a difference


Sustainability touchpoints: where businesses can make a difference



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Marc Ruiz

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